The best brands
make it look easy.
It isn’t.



A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity created by MetaDesign is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.


Deutsche Telekom

MetaDesign brings three-dimensional visibility to the Deutsche Telekom brand evolution with a comprehensive internal and external wayfinding system. Designed for use throughout Europe and custom-tailored for each location, the system not only provides easy-to-follow signage, it also articulates Deutsche Telekom’s unique brand characteristics, bringing them to life at every touchpoint.


Financial Engines

Ideally a company’s visual design communicates the core values of its brand, and it does so at a glance. Financial Engines, best known for its workplace retirement-planning services, is committed to bringing order to people’s lives so they can reach their goals. Our rebrand sets Financial Engines apart from the competition and puts the emphasis on clarity and directness.


Meta SFO client Ekso named as a finalist in Fast Company's 2017 World Changing Ideas.

Work with Us

Careers at MetaDesign

Working at MetaDesign means different things to different people. What we share, whether our focus is strategy or design, client services or human resources, is an appreciation for being part of an international team dedicated to helping brands find their way in the world.

Behind the curtain

A look at studio life

Squirrels on choppers? Espresso art? You never know what you’ll see on MetaDesign SF’s Instagram feed.

Treat Yourself

Interactive internet snacks

Meta Snacks are little candies crafted to show how fun clicks can be.