The best brands
make it look easy.
It isn’t.



When a company decides it’s time to update its brand, it can take incremental steps or a major leap. Next Issue chose the latter. With a new visual identity system to complement its new name, Texture offers subscribers a completely new way to experience magazine content.



A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity we created is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.



Some brands aim for mass appeal. Others focus on a very specific audience. SRC:CLR (pronounced “source clear”) is a startup that wants developers to rethink their approach to software security. We created a brand identity that speaks to developers — and developers only.


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In the News

Earth Friendly Products

Our new designs for Earth Friendly Products’ ECOS brand are featured on the popular packaging blog The Dieline.

Behind the curtain

A look at studio life

Squirrels on choppers? Espresso art? You never know what you’ll see on MetaDesign SF’s Instagram feed.

Treat Yourself

Interactable internet snacks

Meta Snacks are little interactive candies crafted to show how fun clicks can be.