The best brands
make it look easy.
It isn’t.



When a company decides it’s time to update its brand, it can take incremental steps or a major leap. Next Issue chose the latter. With a new visual identity system to complement its new name, Texture offers subscribers a completely new way to experience magazine content.



A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity we created is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.



We like a challenge — say, what does “modern luxury” look and sound like for a brand today? For TrueFacet, an online marketplace for pre-owned jewelry, we created a simple, sophisticated visual identity that balances the classical and the contemporary. We also developed a tone of voice that conveys this sensibility in words.


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In the News

Earth Friendly Products

Our new designs for Earth Friendly Products’ ECOS brand are featured on the popular packaging blog The Dieline.

Behind the curtain

A look at studio life

Squirrels on choppers? Espresso art? You never know what you’ll see on MetaDesign SF’s Instagram feed.

Treat Yourself

Interactable internet snacks

Meta Snacks are little interactive candies crafted to show how fun clicks can be.