The best brands
make it look easy.
It isn’t.


New York Philharmonic

One of the world’s leading orchestras, the New York Philharmonic wanted a visual identity that would convey something of the immediacy and excitement of its performances. Ideally the new identity would also reflect the boldness and swagger that sets New York itself apart from other cities.



Back in 1994, Audi was a staid, dusty brand. But then the German carmaker launched a “premium offensive” unparalleled in its sector, with MetaDesign as the lead agency. The look and feel of the brand, touchpoints, dealerships — everything was redesigned to consistently reflect the brand core, “Vorsprung durch Technik.” That has led to over 1,000 projects over the past 20 years. Today, Audi is a pioneer in automotive digitalization.



A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity we created is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.


Interesting study - Why The Shape of a Company's Logo Matters:

Work with Us

Interaction Designer

We’re looking for someone who loves creating cool digital experiences to join our San Francisco team.

Behind the curtain

A look at studio life

Squirrels on choppers? Espresso art? You never know what you’ll see on MetaDesign SF’s Instagram feed.

Treat Yourself

Interactable internet snacks

Meta Snacks are little interactive candies crafted to show how fun clicks can be.