The best brands
make it look easy.
It isn’t.



Success in one market doesn’t necessarily translate into success elsewhere. Japan’s ChatWork wanted to become a leading player in cloud-based business collaboration. To do so, the company would need a brand with global appeal.



A pioneer in the field of personal genetics, 23andMe needed a brand that would appeal to consumers without losing its scientific credibility. The identity we created is unique within the stark healthcare landscape. Comprised of 23 distinct yet visually unified logos, it references the building blocks of DNA in a friendly, approachable way.



Back in 1994, Audi was a staid, dusty brand. But then the German carmaker launched a “premium offensive” unparalleled in its sector, with MetaDesign as the lead agency. The look and feel of the brand, touchpoints, dealerships — everything was redesigned to consistently reflect the brand core, “Vorsprung durch Technik.” That has led to over 1,000 projects over the past 20 years. Today, Audi is a pioneer in automotive digitalization.


Excited to see our ECOS packaging designs for @EFPClean featured on @TheDieline

In the News

Earth Friendly Products

Our new designs for Earth Friendly Products’ ECOS brand are featured on the popular packaging blog The Dieline.

Behind the curtain

A look at studio life

Squirrels on choppers? Espresso art? You never know what you’ll see on MetaDesign SF’s Instagram feed.

Treat Yourself

Interactable internet snacks

Meta Snacks are little interactive candies crafted to show how fun clicks can be.